Transformation Leadership Institute
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Transformation Leadership Institute

The ELEVATE™ Program

From Competent To Chosen. Become The Go To Leader In Change And Transformation. Close The Gap Between Knowing Your Potential And Realizing Your Potential, Faster.

Don't have time, but still want to learn what Elevate is about? Here is the TLDR version.

Elevate in a Nutshell
~ Compress Time. Harness Opportunities. Get Paid What You Are Worth. ~

Wait! Did you watch the ELEVATE video series showcase explaining the program and her philosophy? If you haven't, Watch It Here

The Promise

Becoming the Go To Leader

Inside Elevate, Jess works with a select number of Change, Delivery, Strategy and Transformation Leaders, Senior Practitioners, and Solo Consultants to become the Go To Leaders in their niche and market.

The Go To Leader in your role

Tap to flip →

Step up in your current role, organization, and program. Create breakthrough impact. Become top of mind without burning out.

← flip back

Career Acceleration

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Elevate from doer to leader, move into a higher-level role, get paid what you are worth, or shift your career.

← flip back

Solo Consulting Business

Tap to flip →

Build / Scale a thriving business that pays you what you are worth, without creating a job for yourself, or depleting your savings.

← flip back

Executive Leadership

Tap to flip →

Get a thinking partner at your level, to optimize your performance, and level up your inner game and executive presence.

← flip back

The goal is simple. To become the Go To Leader in your niche, industry, and market, trusted to lead the organisation through change. This could be as a change lead, transformation director, product lead, strategy officer, change sponsor, solo consultant, or C-level advisor.

That comes down to five things working together:

01 ~ Positioning

From doer to leader

Strong positioning that moves you out of execution and into the conversations that shape the work.

02 ~ Practice

Modern and practical

A way of working that creates impact in half the time and turns ambiguity into clear, workable plans.

03 ~ Potential

Unleashed growth

Leadership growth that opens your career and business trajectory rather than putting a cap on it.

04 ~ Performance

Impact you can sustain

Managing your presence and energy to create impact without it costing you dearly.

05 ~ Profile

Become known

No longer the best-kept secret. Your profile is discoverable, sought, and recommended.

"At TLI, we have helped over 2,000 leaders, 29 organisations, 49 teams, and 40+ C-levels grow faster than they thought possible."
2,000+
Leaders Mentored
29
Organisations
49
Teams
40+
C-Levels Coached
26
Years on the ground
55
Transformation programs

TLI is built on 26 years of real, on-the-ground transformation experience. Jess has worked with leaders inside Apple, Google, Airbus, Emirates, Gold Council, Olympic Committee, Microsoft, OpenAI, WWF, Thales, Macquarie Group, and NSW Government, among many others. It could be your turn.

Who is Jess, and Why Elevate Exists

~

I'm the guide. You are the hero.

Jess Tayel speaking on stage about success

I'm Jess Tayel, founder of the Transformation Leadership Institute. I built Elevate because it is the program I wanted when I was inside corporate, navigating complex transformations, carrying the weight of work nobody else could see, and wondering whether the fire I have in me would actually translate to something meaningful.

Ranked as the #1 global thought leader in transformation and change by Thinkers360 (2025), Platinum Winner for Global Executive of the Year (Titan Awards, 2024), and Gold Winner Coach of the Year (Stevie Awards, 2024). I've spent 26 years on the ground across 5 continents leading transformation in some of the world's largest organisations.

But the awards and the experience are not the point. What I stand for is the point.

~

Good people should not be left behind in this industry.

I believe that good people should not be left behind in this industry. That competent, capable, intelligent practitioners are routinely overlooked, undervalued, and burnt out by systems that reward the loudest voice in the room rather than the one quietly making the work, work. I'm here to change that.

I see you as a whole person, not a nine-to-five. I see the potential in you before you can recognise it in yourself. I understand the pain, the struggle, the things you cannot say even to the people closest to you. The fire under you. The enthusiasm of wanting to create real impact. The longing to be seen, heard, and paid what you are worth.

Elevate is for those who are serious about getting seen, heard, paid what they are worth, creating impact, and not letting work consume their life. It is the program I wished I had when I was inside corporate. So I built it.
~ Jess Tayel ~
Jump straight to what interests you ↓

What's inside this offer

Tap any card to jump straight to that section, or work through them in order using the Next button at the bottom of each tab.

2
Who It's For
Who Elevate is built for and who it isn't.
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3
Why Join Elevate
What a Go To Leader actually does, and the real conversations members bring.
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4
Why Elevate Works
The model, what makes it different, and what you need to bring.
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5
What You Get
The full inclusions inside the program.
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6
Bonuses
Four immediate-impact systems included on day one.
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7
Results & Testimonials
Real member wins. Flip each card to read the full story.
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8
FAQs
The common questions answered directly.
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9
Investment
Pricing, guarantee, and how to apply.
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10
Join Elevate
The pricing, the guarantee, the way in.
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Who It's For

For Your Next Level, Not More Of The Same

The Right Fit Matters

TLI has built its reputation by taking on only clients we know we can help. It's a small group, so we look carefully for the right fit.

Elevate is for you if you...

...this could be the year that things get exciting.

The qualification criteria

Elevate is built for senior change and transformation practitioners and leaders who meet at least one of these:

Working across industries and disciplines including digital transformation, business process change, agile adoption, HR transformation, M&As, asset management, and financial services.

Elevate is NOT for you if you...

The Elevate Tracks

The Go To Leader in your role

Tap to flip →

Step up in your current role, organization, and program. Create breakthrough impact. Become top of mind without burning out.

← flip back

Career Acceleration

Tap to flip →

Elevate from doer to leader, move into a higher-level role, get paid what you are worth, or shift your career.

← flip back

Solo Consulting Business

Tap to flip →

Build / Scale a thriving business that pays you what you are worth, without creating a job for yourself, or depleting your savings.

← flip back

Executive Leadership

Tap to flip →

Get a thinking partner at your level, to optimize your performance, and level up your inner game and executive presence.

← flip back

Find Your Track

Which Elevate Track Fits You?

Tell us where you are and where you want to go. We'll suggest the Elevate track that fits you best.

This tool is only an estimate based on the answers you give. The right fit track for you will be best discussed and verified in your conversation with Jess.
Apply for the Elevate Waitlist
Why Join Elevate

From Competent to Go To Leader

If you work in change or transformation, others turn to you when things get messy. You can deliver. You can manage complexity. You can turn chaos into workable plans. But you're still not being pulled into the conversations that matter most.

There's a gap between being competent and being the Go To Leader. The person others turn to early, trust under pressure, and rely on to turn messy ambiguity into a clear, workable path that lands real outcomes.

Not the loudest. Not the busy. Not the "hero." The one who consistently makes the work work and creates real value, quickly.

What a Go To Leader actually does

A Go To Leader is trusted early, asked for direction, and relied on to convert ambiguity into aligned action so outcomes land and stick.

In daily work, that looks like:

WHAT YOU'RE KNOWN FOR
"If you want the truth, ask them. They make complex things simple enough to act on, and can walk into any mess and give us a clear path forward."

Why People Join Elevate

The kind of problems and opportunities that bring people to Elevate. If any of these sound familiar, you are in the right place.

01

Career & Positioning

I'm ready for the next level but the door isn't opening. I need to break through to senior or executive.
I want to elevate my leadership so I'm leading the work, not just doing it.
I want to upgrade my strategic value so I'm in the room when the real decisions get made.
I can do the work, but I can't articulate why I'm worth what I'm worth. I need to nail my value proposition.
I want to establish my value so when restructuring or cost-cutting hits, I'm not on the list.
I want to use my existing expertise to shift my career from program, change, or product manager into a transformation lead.
02

Practice & Delivery

I want to upgrade my toolkit so I can move faster, deliver better, and create breakthroughs instead of grinding through the same old playbook.
I want to be the one trusted with complex, high-stakes programs, and know how to bring them back on track when they slip.
I want to perform at a higher level without burning out. I need real boundaries and a way of working that actually holds.
I want a modern practice that fits the work I'm actually doing today, not the change management I learned 10 years ago.
03

Confidence & Influence

I want to walk into any room, sponsor, executive, hostile stakeholder, and hold my ground with calm authority.
I want stakeholders to commit, not nod and disappear. I'm tired of chasing buy-in.
I want to influence outcomes early, instead of being handed someone else's bad plan to deliver.
I want to stop second-guessing myself in front of senior leaders and trust that what I bring is enough.
04

Building a Thriving Solo Consulting Business

I've been in this industry for 2 decades and I want to branch out, but I don't know where to start.
I've watched colleagues leave corporate, burn through their savings, and come back because they couldn't make solo consulting work. I don't want that to be me.
I left corporate to build something better and I've just created another job for myself.
I'm not getting traction winning deals. I'm doing the work but the pipeline isn't there.
I keep getting close to landing a gig and then losing it at the last minute. Something's breaking in my process.
05

I've Been Here Before, and I'm Looking For Something Real

I've spent a small fortune on courses and professional development, and I can't point to the return I was promised.
I know a lot of things, I've collected the frameworks, but I still can't translate them into real impact inside my organisation.
I'm tired of buying a course and being left to figure it out alone. I want a real expert and a community of peers who actually get it.
I've been burnt by gurus who can talk the talk but hold back the real know-how, or who've never done the work themselves.

Your first 90-day results would typically be

✓
Being consulted on at least one major strategic decision.
✓
Receiving unsolicited feedback about your increased leadership presence.
✓
Getting invited to executive-level meetings or planning sessions.
✓
Having your recommendations adopted without pushback.
✓
Being approached about advancement opportunities or strategic roles.
✓
Your sense of confidence and fulfilment significantly increases, allowing you to feel good about what you do.

The emotional reality is you wake up excited about the strategic work you are shaping, not stressed about the chaos you are managing. Your career trajectory is clear and accelerating. You are respected, well-compensated, and sought after.

Why Elevate Works

Why Elevate Works

Built on 26 years of hands-on transformation experience. A model, an ecosystem, and a way of working together that takes you from doing the work to shaping it. Here is how it all fits together, and what makes it different from anything else you've tried.

The Elevate program is broad by design. In your 1:1, you and Jess shape a path and game plan through Elevate that is narrow, deliberate, and exclusively yours. And as your needs shift, your game plan shifts with you.

The Go To Leader Model™

The Go To Leader Model, Building the Go To Change and Transformation Leaders of the Future
~ The Go To Leader Model™ ~

The Go To Leader Model™ exists because becoming the leader others turn to is not the result of any single skill or course. It is the compound effect of how you are seen, how you work, who you are becoming, how you show up, and how you sustain yourself doing all of it.

Most programs work on one or two of these in isolation. The model works on all of them as one system, which is why members see compounding gains rather than incremental wins from any single piece of content.

Pillar 01 ~ Positioning

How you are seen, valued, and included in strategic conversations early, instead of being brought in to execute someone else's decision.

Pillar 02 ~ Practice

Your diagnostic thinking, decision-making, and delivery approach. The way you turn ambiguity into clarity and complexity into work that actually lands.

Pillar 03 ~ Potential

Your leadership presence, influence, and trajectory. How you grow, where you are heading, and how fast you get there.

Pillar 04 ~ Profile

Your reputation and visibility. How your work is known, sought, and recommended. The signal you put into the market.

Pillar 05 ~ Performance

Managing your presence and energy to create impact without it costing you dearly. The work only counts if you can sustain delivering it.

~

Elevate is not about big bangs, though we can do those too. It is about effective, compounded change that creates impact while you are doing the work, and lets you reap the rewards as you go.

Why Elevate is the Solution

The model is the framework. Elevate is the place you actually work on it. Here is what makes that work, in practice.

1

An expert who is still doing the work

~ Not theory from the sidelines

The methods, models, and tools inside Elevate come from someone who is still on the ground leading transformation in real organisations, not based on what was done a decade ago and not based on running shallow short-term gigs. Everything you learn reflects what is actually working right now.

2

A game plan, not a content vault

~ Prescribed, not binge-watched

The 1:1 onboarding produces a game plan that fits your situation, your goals, and your time. You are told exactly what to use and when. No overwhelm, no binge-watching, no guessing what to do next.

3

Learning that fits a busy senior life

~ Asynchronous by design

Built for busy senior practitioners who cannot always make a live call. Content is available on demand in video, audio, and reading formats. Multiple ways to absorb the same material, in the way that fits how you actually learn and how your week actually runs.

4

Multiple ways to access the community and Jess

~ Group, private, and urgent

Group mentoring calls for community thinking. Private mentoring calls for your specific situation. Quick turnaround SOS calls for when something urgent hits and you cannot wait for the next group session.

5

AI agents that accelerate your work

~ Built on Jess's intellectual property

Custom AI agents trained on Jess's intellectual property, designed to get the actual work done faster. A communications plan. A focus plan. A CV review. A LinkedIn profile optimisation. A stakeholder influence plan. A workshop designed end to end. Not generic AI. AI built for the work you are doing.

6

Multiple curriculum tracks, one place

~ Choose the path that fits where you are

The Go To Leader curriculum. The Leadership track. The Career track. The Solo Consultant track. The AI Transformation Playbook. The Transformation and Change Playbook. Members choose the track or combination of tracks that match where they are and where they are going.

What You Need to Be Successful in Elevate

Elevate works when you bring the right things to it. This is an honest list of what is required from you to get the result, so you can decide before you join.

1

A time commitment of 1 to 1.5 hours a week

~ The realistic baseline

Some weeks more, when you are deep in a 1:1 session or working on a deliverable. Some weeks less, when life is full and you only need a quick check-in. The point is consistency over intensity.

2

Bring what you are actually working on

~ Real work, real results

The best results come from members who bring real work into the program. A live stakeholder problem. A current deliverable. A career decision on the table. The deeper the situation you bring, the deeper the work you can do.

3

Mentoring calls are working sessions, not status updates

~ Bring whatever is on your mind

These calls flex to whatever you need. Bring a current issue, a future opportunity you are weighing up, or a deliverable where having a second brain on it would change the quality of the output. Ask "how have you handled a situation like this, Jess?" Discuss what is genuinely possible for you. Use the time as a sounding board. Or get mentored on how to manage your energy and regulate your emotions in the difficult and lonely moments, the ones that move you from the dip to the peak.

The point is that the time is yours to use. You decide what will move you forward most in that moment.

4

Use what you are given

~ Engagement compounds

Watch the prescribed content, not all of it. Use the AI mentors when you are stuck. Book an SOS call when something urgent hits. The tools are built to be used. Members who treat Elevate like a Netflix subscription get the worst results. Members who engage compound their gains.

5

Be honest about where you actually are

~ The baseline matters

The work only moves if you are honest with yourself about where you currently stand on positioning, practice, and potential. The 1:1 onboarding sets the baseline. The rest of the program builds from there.

The calibre of our members

The calibre of Elevate members is reflected in where they work and where they're recruited. Apple, BCG, Emirates, GSK, Thales, DHL, SAP, Google, Amazon, and many established companies across financial services, energy, utilities, manufacturing, and supply chain industries.

Members come from these organisations or are headhunted by them because they possess the Go To Leadership capabilities global enterprises actively seek. This is the level of change and transformation leader Elevate develops.

15+
Countries
14+
Industries
96%
Report Strategic Wins

How Elevate works differently

Most programs teach you frameworks. Elevate teaches you how to think, diagnose, and lead in real organisational complexity.
Most programs focus on skills. Elevate integrates positioning, practice, and potential into one model that compounds.
Most programs leave you to figure it out on your own. Elevate surrounds you with implementation support, peer community, and expert guidance.
Most programs are theoretical. Elevate is built on 26 years of real transformation experience across global organisations.
Most programs assume one way of learning. Elevate is built for busy senior practitioners with different learning styles, different maturity levels, and different problem sets. There is no single right way to grow as a leader, so the ecosystem (1:1 sessions, group mentoring, AI coaches, masterclasses, structured programs, community) gives you multiple entry points to do the work in the way that fits you.
What You Get

What Elevate Can Do for You

If you want to move faster, deeper, with 1:1 support, you can upgrade your Go To Leader experience and choose one of our Accelerator Tracks

Inside Elevate

Your complete Go To Leader foundation. 10 integrated components designed to build the capabilities that make you indispensable.

1

Elevate Game Plan™ & Onboarding

~ Private 1:1 support

We work closely together for the first 3 months to make sure you are set up for success. 3 x 1:1 sessions with Jess to understand your challenge and opportunity, agree on a clear game plan, and get you momentum and results.

The game plan keeps you focused and targeted so you don't get overwhelmed by the amount of content inside Elevate.

Full access from day one so you can move fast. The programs, AI coaches, masterclasses, and community are all available immediately, with a clear plan so it isn't overwhelming.

After the first 3 months, ongoing support continues through the fortnightly group mentoring cadence (AM/PM options), 24/7 AI implementation support, masterclasses, and community. Member-discounted 1:1 and confidential deep-dive working sessions are available as add-ons.

2

The Complete Go To Leader Program

~ Structured learning

What most transformation and change leaders underestimate, or only ever scratch the surface of, gets covered in depth here. These are the capabilities that separate the Go To Leader from a competent practitioner: the thinking, positioning, and practice you cannot find in a standard course catalogue.

Every course is tried and tested in real transformation work, continuously updated to reflect what is actually happening on the ground today, and built to be directly applicable to the work in front of you right now. New courses are added regularly so you stay current as the practice evolves.

3

Advanced Go To Leader Program

~ The human side

A closer look at the human side of being a change and transformation leader. 2 focused courses: working with your saboteurs (the internal patterns that quietly undermine you at the moments that matter most) and playing to your strengths with intention rather than by default.

Small, deliberate, and built to deepen the foundations rather than pile on more content. New advanced modules are added when they genuinely add depth.

4

24/7 AI Implementation Support

~ Around the clock

AI coaches built on Jess's extensive intellectual property, available around the clock for real-time guidance on complex situations and decisions.

5

Fortnightly Group Mentoring

~ AM + PM options

Two timezone options where you bring real challenges, get unstuck on complex stakeholder situations, and learn from other senior practitioners facing similar challenges.

6

Monthly Masterclass Themes

~ External thought leaders

Stay current and engaged with expert and respected thought leaders who share their wisdom on topics such as Business Architecture, Operating Model, Storytelling, Business Agility, LinkedIn Brand Building, Adaptive Leadership, AI Integration, and more. Fresh themes that expand your influence and perspectives.

7

Private SOS Calls

~ Member support, 30 minutes

When something urgent hits and you can't wait for the next group mentoring session, you can book a Private SOS Call.

  • 30-minute audio call. A 1:1 quick consult to get clarity, a decision, or the next best move.
  • 1-2 business day turnaround for scheduling where possible.
  • 6 SOS calls a year, available on demand whenever you need one. Specialized tracks include unlimited SOS calls.

These are not mentoring sessions and don't replace the group mentoring cadence or 1:1 onboarding sessions. They're designed as a quick consultation and sounding board for urgent situations.

8

Vibrant Community of Go To Leaders

~ Senior peers, real challenges

Connect with other senior change and transformation leaders. Learn from their approaches, share challenges, and build relationships that extend your influence and opportunities.

9

Your Personal 5-Pillar Roadmap

~ Custom development path

Based on your 1:1 session, you'll have a clear development path across all 5 pillars, Positioning, Profile, Practice, Performance and Potential, matched to your current needs and next-level goals.

The Go To Leader GTL Roadmap, Positioning, Profile, Practice, Performance, Potential
~ Your Go To Leader Roadmap™ ~
10

Get 1:1 Time With Jess

~ Part of the specialized accelerator tracks
  • 1:1 mentoring and coaching with Jess
  • Unlimited SOS audio calls (with 48 hours turnaround) to continue to keep the momentum
  • Get chat support and be connected with Jess to get real time support
Bonuses

4 Immediate-Impact Systems

Included when you join. As soon as you're in, these 4 systems give you immediate tools to handle focus challenges, design effective workshops, rescue at-risk situations, and upgrade stakeholder influence. The exact scenarios that separate Go To Leaders from everyone else.

1

Intentional Focus System

Intentional Focus Masterclass. A practical masterclass that helps transformation leaders cut through overload and lock in the few decisions and next steps that actually move outcomes forward using the Intentional Focus Flywheel.
PLUS Intentional Focus AI Coach. Your dedicated AI companion that supports real-time application of the Flywheel between sessions to keep focus, momentum, and follow-through.
2

Workshop Designer System

Workshop Designer Masterclass. A 120-minute masterclass that helps leaders design and run workshops that create real alignment, clarity, and action. Not just a "good session" that goes nowhere.
PLUS Workshop Designer AI Coach. An AI coach that helps you build the workshop end-to-end (outcomes, agenda, prompts, activities, risks, and facilitator guide) fast, consistently, and in your method.
3

OnTrack Advantage System

OnTrack Advantage Masterclass/Program. A focused "rescue" experience for at-risk transformation leaders to stabilise the situation, regain control, and reset execution before things slip further.
PLUS OnTrack Advantage AI Coach. An AI coach that helps you diagnose what's really going on, choose the right intervention, and plan your next moves in real time, especially when stakes and pressure are high.
4

Stakeholder Influence Upgraded Playbook

Stakeholder Psychology Masterclass/Program. The frameworks and mindset shifts that move you from stakeholder engagement overdrive to a pull system that allows for influence, safety, and confidence, so you can actually gain commitments and momentum.
PLUS 2 AI coaches and implementation guides. One to diagnose your stakeholders at a much deeper level. Another to help you create a detailed Engagement to Momentum Canvas that acts as the contract between you and the team on how to drive adoption and underpin your overall change strategy.
THE PROMISE
These 4 systems alone give you the tools to be included in strategic conversations within 30 days.
Results & Testimonials

Real Wins From Real Members

Each card shows the headline win on the front. Tap the card to flip and read the full story.

"
Shifted from delivery-focused to a strategic leader who confidently operates in complex environments and solves real problems.
Cheryl Trembath Change Maker | Innovation Strategist | Improvement Coach - Australia
Flip to read →

If you are serious about stepping up as a Transformation Leader, I genuinely recommend engaging with Dr Jess Tayel and exploring her programs through the Transformation Leadership Institute.

Jess is certainly not a theoretical coach. She has led and delivered transformation across global and local organisations and brings a rare combination of strategic depth, practical execution and leadership development.

My experience working with Jess through the Elevate Program and participation in multiple masterclasses has been impactful. It helped me refine my transformation leadership style and sharpen the techniques I use in practice. It helped shift me from being a transformation professional focused on delivery success to operating as a more strategic leader who can confidently operate in complex environments and solve real problems.

What stood out for me the most was the grounded "real world" insights and techniques that Jess coached me on that really worked. I will continue my journey with Jess by staying connected through the Transformation Leadership Institute and working alongside an amazing tribe of transformation professionals.

Cheryl Trembath · LinkedIn Recommendation · 2026 ← flip back
"
Promoted to Global Head of Transformation within 6 months.
Amir F. Director, Global Head of Transformation - Malaysia
Flip to read →

I highly recommend Jess and TLI. Her work and style are very different & highly practical from what I have seen elsewhere. Nothing she offers is generic or superficial. Her programs, interactions, and mentoring are on-point and cut through the noise.

I was lucky to be mentored 1:1 by Jess, and I was progressing much faster than before, working with 2 other mentors who were helpful but did not cut through like Jess.

Jess is THE expert in change and transformation, and as a former CTO with large global organisations, the practicality and cutting-edge leadership and practice insights she brings truly move the needle. Grateful for TLI and for Jess.

Amir F. · 2025 ← flip back
"
Consulting rate from $1,500 to $3,500 per day in 4 months.
Richard M. Independent Transformation Consultant, Singapore
Flip to read →

My consulting rate went from $1,500 to $3,500 per day within 4 months. Clients now see me as a strategic partner, not just a delivery resource.

Richard M. · 2025 ← flip back
"
Offered an SVP role at a competitor with an $85K salary increase.
Sarah C. Senior Change Leader, Financial Services, UK
Flip to read →

I was offered an SVP role at a competitor with an $85K salary increase. The Go To Leader positioning opened doors I didn't even know existed.

Sarah C. · 2025 ← flip back
"
From being written off to the first call when a tough project lands.
Andy B. Transformation Director, Australia
Flip to read →

They were ready to write me off. Now, I'm the first call when a tough project lands. My reputation and options have never been stronger.

Andy B. · 2024 ← flip back
"
Rate up $350/day. Made back the full Elevate investment in under 4 weeks.
Sally Hirt Senior Change & Transformation Consultant
Flip to read →

I have been watching and following Jess for over a year, and I noticed she speaks a lot about modern change and transformation and the depth of the practice. I attended one of her live sessions and asked a few questions, and I can immediately say that there is something more profound and elevated in what she says.

I decided to join Elevate, and if it doesn't work, I have a guarantee, so it wasn't much of a risk for me. I showed up, I asked, I watched the courses. And OMG! I am blown away.

I can testify that what is out there in the market for change and transformation is OUTDATED. Jess helped me increase my rate by $350 a day, meaning I made up all of Elevate investment in less than 4 weeks. I even asked Jess to increase her prices because the value is huge.

Jess is super caring, real, very hands-on, and works with a diverse number of industries and companies globally. Most importantly, she would not hold back, and in giving you everything she knows, she would need you to write it all down quickly, as it is all gold and super practical. Very grateful to be here and already recommending Elevate to everyone I know.

Sally Hirt · 2025 ← flip back
"
AI pilots from struggling to 92% production-ready. Plus my first real 3-day family break in years.
Michael Tucker VP of Strategy & Transformation, USA
Flip to read →

In our last call a few of us promised to report back on the challenge Jess put us through which is "show up and lean in." Here is what happened as a direct result of 2 x 1:1s and an SOS call with Jess.

1. A number of AI pilots moved from struggling to 92% transition to production-ready after working 1:1 on auditing the pilots and advising a way forward.

2. A great sense of relief after working privately with Jess on my overwhelm and uncertainty due to some unsettling market shifts. I was going in circles, even with all my years of experience. Jess's mentoring untangled me.

3. Was able to really enjoy a good break of 3 days offline with the family without checking my email. Hand on heart, didn't touch my email. Thanks to getting clarity and the boost I needed from my mentoring calls.

And for that, I'm grateful. Thank you. Over and out. More to come.

Michael Tucker · 2026 ← flip back
"
Signed another deal. $2 million annual revenue milestone reached.
Mandy White AI Workforce Transformation Consulting - Dubai, UAE
Flip to read →

Hello, dear TLI members. I wanted to jump in quickly to share a huge milestone for my business. Since I joined TLI in 2023, I have today signed a contract for another deal we won and reached $2 million in annual revenue for this financial year. This is the biggest milestone in my business so far as a business owner with a very small team. I did not think this would be possible.

I also want to openly and gratefully thank Jess for her support since 2023. She has been my confidant, helped me secure those deals, and has been the person who has been there for me in the tough moments and celebrated my wins and achievements. Mentoring, mentoring, guidance, and support have been a direct factor in reaching $2 million a year, especially as so many businesses are shutting down and cutting costs.

We have two new members on the team, our cost base is quite low, and our positioning and brand are strengthening. We are making a healthy revenue with a healthy pipeline.

I hope this inspires any of you. I look forward to more because there is more and there will be more again. Thank you, Jess, and thanks to this amazing community and to this unbelievably rich platform that keeps on giving every single day, with relentless care, passion, knowledge sharing, teaching, mentoring, and mentoring every single week since the launch of TLI. It is truly inspiring.

Mandy White · 2026 ← flip back
"
Now leading the Exec team through a full program reset. They are trusting me to guide them through it.
Julian G Customer Experience Transformation Lead, Australia
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Hi everyone. Just wanted to express my sincere gratitude to Jess for sharing her amazing wisdom, and to this community for your support.

What prompted this post? Last week I started an engagement with a client. What the client asked for was to bring in a small team to provide reviews and quality assurance for work completed by another vendor on a data transformation program. However, what I realised by the end of the first week was that the program didn't just need QA. It needed a complete reset. The quality of the work wasn't the problem. It was a symptom of a much bigger problem. The problem was an almost complete absence of leadership. The client had abdicated ownership.

Now I'm leading the Exec team through a reset of the program. Starting with empowering the Steerco to Steer. To set the vision, articulate the goals for each stage, set the guiding principles, behaviours and expectations. And most of all, to set the team and the program up for success. And they are trusting me to guide them through this.

And I feel competent to guide them on the journey because I'm combining my own experience turning around troubled programs with everything I've learned in this group.

So I'm grateful. Enormously grateful. Thank you Jess for creating this amazing space and sharing your wisdom and toolkits.

Julian G · 2026 ← flip back
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A short OpenAI gig secured. My IP turned into the most elegant, articulate set of assets.
Jeanne Cole Global Transformation Leader / PwC, McKinsey, UK
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Whilst I am heading towards early retirement, one thing I was missing was going back to a thrilling short term contract. I am very active in my network and travel a lot. But something was missing. My content was outdated. I needed to update my assets and I was getting overwhelmed. It wasn't just about giving them the "Jeuje". It was getting them sharp and aligned with the new thinking I had about a few topics I am recently engaged with.

I tried to sit down with them but nothing much came out.

So, guess what. I showed up and leaned in.

Fast forward after 2 deep dive sessions, Jess's wisdom, big aha moments, and Jess's own AI proprietary tools magic, my intellectual property was on paper in the most elegant, articulate, structured set of assets. Presented these to a few Boards and VCs and the response was overwhelmingly positive. And got a short gig with OpenAI that is super exciting and exactly what I needed.

That's my win. That's what is possible when you do show up and lean in. As Jess says: "whether you are busy and can't find the time or you will make the time and show up. Both are true and you make them happen either way. Your excuse is your reality, choose wisely."

Jeanne Cole · 2026 ← flip back
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From maternity leave crossroads to confident transformation advisor with a voice that is heard.
Charlotte Pattinson Transformation Advisor - UK
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I am incredibly grateful and honored to have been part of Jess’s extraordinary community of transformation leaders. Her influence on my personal and professional growth has been joyful, stretching, and truly transformative.

When I joined Jess’s community, I was on maternity leave and at a crossroads in my transformation career. Uncertain of my next step, I chose to take action, seeking to uncover my unique value in the market. A serendipitous conversation with another transformation leader led me to Jess’s phenomenal community, and I felt an immediate pull to join.

I knew it was the right place to refine my skills and build meaningful connections in the transformation space. Through Jess’s guidance and the support of the community, I gained invaluable insights; not only in business agility, behavioral science, strategy, and storytelling but also the courage to express my perspectives with confidence and competence.

Her mentoring has left a lasting imprint on me, shaping the way I approach transformational leadership. Jess is an exceptional mentor, an inspiring leader, and a remarkable human being. For anyone looking to elevate their transformation expertise and lead with both heart and clarity to drive exceptional business outcomes, Jess is the person to know, follow, and collaborate with.

Charlotte Pattinson · 2026 ← flip back
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Her framework is a gold mine for transformational change practitioners. A real MUST.
Gilles Morin Transformation & Change Leader - Canada
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I joined Jess's "People of Transformation" program in 2024. Jess is a great mentor and a real hands-on thought leader in people-driven transformation. Her unique approach helps us be more effective and efficient. Her extensive experience creates real-life dialogues.

The "People of Transformation" community is a real learning hub. I consider myself fortunate to have known her and to have been part of her great endeavor. She made a great difference in how I intervene, create meaningful relationships, and influence key stakeholders.

Her framework is a gold mine for transformational change practitioners and leaders. A real MUST from my point of view.

Gilles Morin · 2024 ← flip back

Hear it in their own words

People of Transformation and the Emergence Program are part of the Transformation Leadership Institute.

See more results and testimonials here: transformationleadership.institute/result

Ready to apply? →

Common Questions

The Questions Commonly Asked About Elevate

Honest answers to what people want to know before they apply.

How is this different from other change or transformation programs?

Most programs teach you what to do. Elevate teaches you how to think and lead in real organisational complexity. It's built on 26 years of actual transformation experience, not academic theory.

I'm already senior. Will this actually help?

Elevate is specifically for senior practitioners who have outgrown basic content. This is about becoming the Go To Leader others turn to early, trust under pressure, and call for premium roles. A different level entirely.

I don't have time for another program.

Elevate is designed for busy senior leaders. Most members spend 2-3 hours per fortnight and get 24/7 AI support for real-time guidance. And if you are too busy to get the support you need to reach your next level, you probably need it most.

Will this change the opportunities I get and what I am paid?

The five pillars work on how you are seen, what you are known for, and what your judgment is trusted with. That is what moves both the opportunities you are offered and the rate attached to them. Members regularly report premium role offers, increased stakeholder trust, and being sought out for high-value opportunities.

How long is the program?

Elevate is an ongoing membership program, not a fixed-length course. Members typically stay for years because life and work keep moving. You might shift careers, get promoted, move from employee to contractor, take on a new major program, or change industries altogether. Elevate evolves with you. The 1:1 sessions, group mentoring, AI coaches, and community all adapt to where you are now and what you're working on next.

If I join now, will my membership fee keep going up?

No. Once you're in, you're grandfathered at the rate you joined on. Future price increases won't apply to you as long as your membership stays active.

What if Elevate isn't right for me?

If you join Elevate and decide within the first 30 days that it isn't right for you, we refund whatever you have paid, whether that is your weekly payments or a full year upfront. The one condition is that you have used the program: attended the group mentoring sessions, worked through the GTL Program materials, and applied at least 1 of the 4 systems to your own situation. Email success@transformationleadership.institute before day 30 with what you tried and we process the refund from there. The guarantee is there so that starting carries no financial risk.

What if I don't recover my investment?

Most members recover the cost within 90 days, usually through a promotion, a rate increase, a new client, or a role they would not have been positioned for before. The return members talk about most often has nothing to do with money. They describe more confidence in rooms that used to intimidate them, more influence over decisions that affect their work, healthier boundaries, and a clearer view of where their effort actually matters. That comes from working with someone who has spent 26 years on the ground alongside a group of peers drawn from different cultures, industries, and levels of seniority. The guarantee removes the risk of starting. The work you do inside the program is what creates the return.

Does Elevate work across time zones?

Yes. Members span 15+ countries. Group mentoring runs with both AM and PM options so members in Asia-Pacific, Europe, the Middle East, and the Americas can join the cadence that suits them. The community is asynchronous, and the AI coaches are 24/7.

Do you work with members from non-English-speaking markets?

Yes. Elevate has members who are native German, French, and Arabic speakers, among others. The one requirement is being able to participate in English, as that is the main spoken language inside the community and the mentoring sessions.

What if my situation is confidential?

One-on-one private sessions handle sensitive, confidential situations with full discretion. In addition, group sessions are not published in the community to keep the space safe and to allow members to express themselves freely.

Are there refunds or membership suspensions once I'm in?

Once you are in, you are fully in.

Beyond the 30-day money-back guarantee at the start, Elevate does not offer mid-membership refunds or membership suspensions. The reason is that the value of Elevate compounds over time, and pausing or stepping in and out interrupts the rhythm that makes the work actually work. It also keeps the community stable and the experience high for everyone in it.

That said, Elevate is a no-lock-in contract. If life shifts and you need to step away, you can. You won't be charged after your next payment renewal date. And when you decide to come back, you simply rejoin at the membership rate available at the time.

What is the vibe inside the community, and how is it protected?

The vibe inside Elevate is built on three things: diversity, respect, and acknowledgement. Members come from many cultures, industries, and career stages, and everyone is here for the same reason. To do real work, supported by peers who get it.

Confidentiality is foundational. By signing up to the community, every member also agrees to a non-disclosure agreement. What is shared inside the community stays inside the community. The information members share is not to be used outside the community, including to make a sale, secure a position, or win a role on the back of what someone has shared in confidence.

That said, members are absolutely encouraged to help each other directly when both sides agree to it. Referrals, collaborations, introductions, all of that happens often and warmly inside Elevate. It just happens with consent, not by lifting information from someone's vulnerable moment.

To keep the space safe and useful for everyone, a few things are firmly off-limits. Discussions of politics or religion, rudeness or hatred in any form, and selling to other members are not permitted. Any violation results in immediate removal from the community, with no refund.

These guidelines are not there to be heavy-handed. They are there to make sure the community remains a place where senior practitioners can think out loud, share honestly, and grow together without distraction.

Investment

Your Investment

Elevate is for the leader who has done the work and is ready to step forward, stand out, and lead with clarity and authority.

The Go To Leader Base Track

What You Get

  • The Go To Leader Method. The thinking and the tools across Positioning, Profile, Practice, Performance and Potential, so often missing from the change and transformation practice.
  • 3 onboarding 1:1 sessions with Jess to set your game plan and build momentum.
  • Fortnightly group coaching with Jess, working the Method against what members are facing right now.
  • Monthly guest expert sessions that widen your perspective beyond your own organization and your own market.
  • AI tools and masterclasses built for the change and transformation practice.
  • 6 SOS calls a year. 30-minute audio calls with Jess for real-time support.
  • A community of global leaders and practitioners, so you are no longer working this out on your own.

Weekly

US$175
per week

Annual

US$8,050
per year
~ Save 6 weeks + bonus 60-min 1:1 with Jess ~

Want to Accelerate Your Results and Personalize Your Experience?

Create the space that accelerates you to the next level, faster.

A personalized experience built on your situation, with Jess working with you 1:1 on top of everything in the Go To Leader Base Track.

Acceleration

A plan built with Jess and mentored on every month, closing the gap between knowing your potential and realizing your potential faster.

Personalization

Every plan and every session shaped around your industry, your practice maturity, your target roles and your targeted future.

Expert in Your Corner

1:1 mentorship with Jess, a global thought leader in the field, applied to your situation, your organization and your desired future.

Continued Support

A safe space with an expert in your corner. Stay connected between sessions with unlimited audio calls and chat support.

Choose one of the specialized accelerator tracks that matches where you are.

✓No lock-in contract ✓30-day money-back guarantee ✓Upgrade or downgrade anytime

Your Investment Calculator

Step 1 · Your foundation — always included

✓ Go To Leader Base Track US$175 a week

Step 2 · Personalize your experience — choose one of the specialized tracks

US$175a week

* Residents of Australia and New Zealand can pay in Australian dollars.

TransformationOS New (launching Q4 2026)

Your very own transformation, strategy execution, AI workforce, and agents that help diagnose, design, and accelerate the delivery. The first of its kind that works for you as an individual leader. Elevate members get it at a fraction of what the public will pay. More on that soon.

The Economics Of Joining

Most members recover their entire Elevate investment through their first strategic positioning win within 90 days. A promotion, a role upgrade, or a consulting rate increase.

Most senior change and transformation practitioners spend more on scattered courses than on the Elevate investment, yet those courses don't integrate or translate into the strategic positioning and premium compensation Go To Leaders command.

Elevate gives you everything in one place: the system, the implementation support, the community, and the career acceleration. All built on 26 years of proven experience.

Terms and Conditions

  • All sales are final.
  • Upgrade or downgrade to the Go To Leader Base Track at any time. Changes apply from your next payment date or next payment period.
  • The 30-day money-back guarantee covers the membership tracks. It does not apply to the Implementation Track.
  • Cancel anytime. Giving 30 days' notice, cancellation applies from your next payment date, with access running till the end of the period paid.
  • The Implementation Track has a 4-week minimum commitment.

Our Guarantee: Join Elevate at No Risk

30-DAY GUARANTEE
If you do the work, go through the prescribed tools and courses, show up to the calls, and don't see measurable progress in your positioning, confidence, stakeholder perception, or career trajectory within 30 days, we'll refund your investment.

We're confident because 96% of members report strategic wins within their first quarter. There's no risk to getting started.

Limited opening with limited spots

Our Elevate program typically accepts 10 senior practitioners and transformation leaders per cohort. Doors close when the 10 spots are filled.

Given the calibre of leaders we develop, those recruited by organisations like Apple, BCG, Emirates, GSK, Thales, DHL, SAP, Google, Amazon, and established companies across financial services, energy, utilities, manufacturing, and supply chain industries, spaces fill quickly.

Ready to become the Go To Leader?

If you want to enrol in Elevate, apply for the waitlist so we can assess your suitability and answer any questions you have. Application decisions are made on a first-come, first-served basis.

If you want to be the first to know when doors open, sign up to the waitlist.

Apply for the Elevate Waitlist
~ Join Elevate

Become the Go To Leader

Whether you are building your own practice, leading from the top, stepping into a bigger role, or carrying a transformation that has to land, the thing you are reaching for is the same. You want to be the person people trust with what matters most, the one who brings clarity when everything is moving, and whose work still holds once the noise dies down. Elevate is where that leader gets built, with the positioning, the support, and the room to grow into the level you are ready for. You have already done the hard work to get here. This is where you stop blending in and start leading as the one they turn to first.

Apply for the Elevate Waitlist

Prefer to email first? Reach Jess at success@transformationleadership.institute

30-DAY GUARANTEE
If you do the work, go through the prescribed tools and courses, show up to the calls, and don't see measurable progress in your positioning, confidence, stakeholder perception, or career trajectory within 30 days, you get your investment back.